In September 2025, Guangzhou, bathed in the crisp autumn breeze, brimmed with enthusiasm for collaboration. A senior delegation from Europrice, a renowned European brand in children's cognitive education, traversed thousands of miles across the ocean to revisit Shunhong Group in Guangzhou, China. This annual gathering has become an unspoken tacit understanding between the long-standing business partners, as their annual strategic cooperation meeting kicked off with the theme of "reunion of old friends" as scheduled. Beyond continuing their profound cooperative friendship of years, the two parties reached a landmark consensus on full-link entrusted cooperation, marking the official entry of their partnership into a new phase of "full-link synergy and comprehensive resource integration" and setting a new benchmark for cross-border cooperation in the field of children's cognitive education.
As strategic partners for many consecutive years, the annual senior-level meetings between Shunhong Group and Europrice have long abandoned cumbersome formalities. At the meeting, the General Manager of Shunhong Group, accompanied by core teams from production and supply chain departments, sat together with Europrice's brand operation team led by its key executives for in-depth discussions over tea. An atmosphere of openness, sincerity and pragmatism permeated the entire process. The two parties first reviewed the impressive achievements of past cooperation and reached a high degree of consensus on the shared philosophy of "scientific parenting and quality first".
After the meeting, the General Manager of Shunhong Group accompanied the Europrice senior delegation on a tour of the group's core product exhibition hall. Illuminated brightly, the exhibition hall featured a dazzling array of printed samples neatly displayed on side shelves and central booths, covering three major series—children's education, packaging printing, and cultural and creative products—with thousands of subdivided categories. From age-appropriate cognitive education cards and tactile puzzle components to enlightenment picture book samples made using environmentally friendly processes, and customized outer packaging for children's teaching aid sets, each product was labeled with detailed technical parameters and application scenarios.
As they walked and observed, the exchange between the two parties grew increasingly enthusiastic. Members of the Europrice delegation frequently paused to examine samples closely, showing particular interest in several cognitive cards adopting embossed printing technology and picture books printed with food-grade ink. They repeatedly asked Shunhong's R&D directors accompanying them about material selection standards and color calibration technologies. The Shunhong team unfolded the samples on-site, explained the full-process quality control system from paper selection to eco-friendly ink deployment in line with European market safety certification requirements, and highlighted the tear-resistant and wear-resistant printing technology developed specifically for children's products.
According to a key executive of Europrice, the co-developed product series between the two parties—including children's cognitive education cards, fun puzzles, and enlightenment picture books—have long maintained top sales positions in maternal and child channels across multiple European countries. "The core reason these products are favored by European families lies in Shunhong's precise grasp of the design logic based on children's cognitive rules and its solid safety barrier built with food-grade environmentally friendly materials," the executive noted. Thanks to consistent quality performance, Europrice's market share in Europe has grown steadily from a small proportion at the start of the cooperation, with annual performance increments year after year.
The core breakthrough of this meeting was the official signing of the full-link entrusted cooperation agreement. Under the agreement, Shunhong Group will leverage its industrial chain integration advantages to fully undertake end-to-end services, ranging from product R&D and design, procurement of environmentally friendly raw materials, intelligent large-scale production, to cross-border logistics and after-sales support. With Shunhong's upgraded intelligent production system completed last year, its AI R&D team can reduce the product prototype design cycle by 40% based on market demand data provided by Europrice, while the mature cross-border logistics network ensures stable delivery timelines for the European market.
"Shunhong's product innovation capability and supply chain stability are the core confidence behind our decision to deepen cooperation," emphasized the key executive of Europrice. Looking ahead, Europrice will concentrate resources on enhancing global brand operations, focusing on expanding into emerging markets in Northern and Southern Europe. It will also accurately identify market needs through user behavior data analysis to provide directions for joint R&D. This division of labor—"Shunhong for R&D and production, Europrice for brand operations"—forms a golden partnership of complementary strengths, expected to elevate the global market share of their co-developed products to new heights.
The General Manager of Shunhong Group also stated that taking this cooperation as an opportunity, the group will invest additional funds in in-depth research on children's cognitive education products and upgrade its cross-border logistics information system to achieve full-process visual tracking of orders. "We not only aim to deepen our presence in the European market but also plan to leverage Europrice's brand influence to jointly explore potential markets in Southeast Asia, the Middle East, and beyond, bringing high-quality children's education products to more families worldwide."
This in-depth meeting has not only consolidated the foundation of cooperation between the two parties but also outlined a clear blueprint for global development. With the implementation of the full-link cooperation model, the two enterprises will form a stronger synergy in the field of children's cognitive education. Through more efficient industrial chain responses and higher product quality, they will empower the growth of children around the world and write a new chapter of win-win cooperation between transnational enterprises.
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